With its hybrid seeds, Bayer aims to offer zucchini, okra and bean varieties in mini packages to producers who grow their own vegetables as a hobby in cities in India.
Stating that Seminis vegetable seeds have entered the hobby segment in India, which grow in the gardens or balconies of their homes in cities, with mini packages, Bayer officials also mention that they plan to gradually expand their seed range with the Seminis brand.
These mini-packs of 25 or 50 hybrid seeds will be available from Bayer's agricultural centers as well as agricultural retail outlets in India.
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After the nationwide lockdown with the COVID-19 pandemic, many people living in cities in India have started to produce in the gardens, terraces or balconies of their homes to meet their own needs. Entering the market to meet this demand in cities, Bayer; It is preparing to cooperate with e-commerce sites to expand the reach of hybrid seeds.