FMC Corporation was awarded top honors in the Best R&D Line and Best New Biological Product categories at the Agrow Awards, an international competition honoring the best advances in agriculture. In addition to these two major awards, it was also commended by the members of the jury in the Best New Marketing Program category.
The annual Agrow Awards reward the best technological initiatives of the plant protection industry in 12 different categories. At the Agrow Awards, a global awards ceremony, applications from all over the world are meticulously screened and evaluated by a distinguished jury.
Vice President and Chief Technology Officer of FMC Corporation, Dr. Kathleen Shelton said, “We are delighted that FMC's R&D Line, which produces world-class registered insecticides, herbicides and fungicides, has been deemed worthy of this prestigious award. The technologies we use at FMC are developed for the needs of farmers. We turn this foresight into potential market opportunities and then direct our research towards creating sophisticated and sustainable products.” said.
FMC's R&D Line, which includes many innovations, was deemed worthy of an award within the scope of Agrow Awards. To exemplify these innovations, FMC is preparing to launch its product called Isoflex™, which has the most effective herbicide action mechanism of the last 30 years, with its R&D Line, which includes many new technologies. Isoflex™, which is planned to be launched in Australia in early 2021, will be launched in other countries in the coming years after the necessary approval processes are completed. In addition to Isoflex™, FMC's R&D Line has a broad portfolio of bioinsecticides, biofungicides, bionematicides and biostimulants.
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FMC Corporation was awarded the Best New Biological Product category for Accudo®, the first 100% organic biostimulant discovered and developed by FMC. Accudo®, which increases root development and increases the resistance of plants against stress conditions, provides superior yield increase compared to competing products. Accudo® is also more stable than competing biological products on the market and has an outstanding two-year shelf life.
FMC Corporation was recognized by the jury at the Agrow Awards for its augmented reality marketing campaign for Talstar® product used in cotton applications. This campaign, led by the FMC Pakistan sales team, visualized the adverse effects of various pests on the crop in cotton fields. Afterwards, it achieved an impressive result by clearly showing the positive effect on the plant if the Talstar® product is used.