At the ceremony held in Brussels, the capital of Belgium, as a result of tastings by wine tasters and prestigious chefs from all over the world, YOOM ™ tomato with its extraordinary taste received an impressive score of 91.3% and was awarded the three-star superior taste award.
The YOOM™ tomato, judged by a professional jury of over 200 taste experts:
- 91.3% in overall scoring
- The image is 93% for its attractiveness and distinctive color
- 91% for taste
- 91% for its aroma
- 91% for sweet and sour balance
- It has a positive score of 89% for its texture, which is an important hedonic (arbitrary) factor in foods.
Stjin Roelandt, a 3-star Michelin star in the jury panel, stated that the evaluations went through a very strict process.
YOOM ™ tomato, which emerged as a novelty with its extremely attractive purple color, wonderful taste and vivid appearance, is becoming a reason of choice for consumers, as it provides more vitamins and anthocyanins compared to normal red tomatoes, in addition to its magnificent taste.
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Stating that taste has great importance for consumers today, Jeremie Chabanis, head of Syngenta's Europe, America and Middle East chain, stated that it is great that YOOM ™ tomato flavor is recognized in the market with this award. Chabanis said that the YOOM ™ tomatoes they developed as a result of their cooperation with the growers not only provide a gourmet experience to the consumers, but also benefit the stakeholders with their long shelf life.
Right now; It is stated that YOOM ™ tomatoes, which are on sale in Belgium, Switzerland, Austria, Denmark, Germany, France, Greece, Spain, Hungary, Japan, Korea and Australia, will soon be available in country markets such as Canada, the United Kingdom, the United States and China.